The “I Might As Well” Trap – Confusing Sunk Costs, Incremental Costs and Opportunity Costs

This is part 2 of 4 in the series Dream Traps - What's Stopping You?

If you’re a fairly easy-going person, chances are you’ve used the phrase “Oh, I might as well” before. Once or twice usually isn’t a problem. It becomes a problem whenContinue readingThe “I Might As Well” Trap – Confusing Sunk Costs, Incremental Costs and Opportunity Costs